Taste of South Korea

  Hello, fashionistas and cultural explorers! It’s Bitna.  In our last guide, we explored the massive under-the-street city and K-drama spots at Starfield COEX Mall .  Today, we are heading to a neighborhood that offers a completely different kind of "cool." Welcome to Hannam-dong (한남동) and Itaewon (이태원) ! While Gangnam is all about glitzy glass skyscrapers, Hannam-dong is filled with quiet, winding, and artistic brick alleys. It is currently the absolute epicenter for trendy K-beauty, independent Korean fashion labels, and cozy cafes. And just a short walk away lies Itaewon, Seoul’s most multicultural district. Together, they form the perfect day-trip for anyone looking to discover the true, sophisticated style of Seoul.  Let’s explore! 💄 The Mecca of K-Beauty & Fragrance: Hannam-dong Hannam-dong is where you go to find high-end, aesthetic K-beauty and lifestyle brands that you won't easily find in regular duty-free shops. The stores here look more like moder...

  Hello, trendsetters and night owls! It’s Bitna. After relaxing our bodies at the Jjimjilbang , it is time to turn up the energy and dive straight into the beating heart of Seoul’s youth culture. Welcome to Hongdae (홍대) ! Named after the prestigious arts university nearby (Hongik University), Hongdae is a massive, neon-lit neighborhood where creativity, indie music, and underground culture collide. It is a place where the streets never sleep, and inspiration is waiting around every corner. Today, I’ll show you how to conquer Hongdae like a pro! 🛍️ Trendy Fashion & K-Beauty Shopping on a Budget If you want to know what the hottest fashion trends are in South Korea right now, just look at the outfits on Hongdae Street. The best part? It is incredibly affordable! The pedestrian-friendly alleys of Hongdae are lined with hundreds of independent clothing boutiques, accessory shops, and vintage stores. You can easily put together a stylish, head-to-toe Korean outfit for less than $5...