Taste of South Korea

  Hello, fashionistas and cultural explorers! It’s Bitna.  In our last guide, we explored the massive under-the-street city and K-drama spots at Starfield COEX Mall .  Today, we are heading to a neighborhood that offers a completely different kind of "cool." Welcome to Hannam-dong (한남동) and Itaewon (이태원) ! While Gangnam is all about glitzy glass skyscrapers, Hannam-dong is filled with quiet, winding, and artistic brick alleys. It is currently the absolute epicenter for trendy K-beauty, independent Korean fashion labels, and cozy cafes. And just a short walk away lies Itaewon, Seoul’s most multicultural district. Together, they form the perfect day-trip for anyone looking to discover the true, sophisticated style of Seoul.  Let’s explore! 💄 The Mecca of K-Beauty & Fragrance: Hannam-dong Hannam-dong is where you go to find high-end, aesthetic K-beauty and lifestyle brands that you won't easily find in regular duty-free shops. The stores here look more like moder...