Taste of South Korea

  Hello, trendspotters and lifestyle lovers! It’s Bitna.  In our last culinary adventure, we experienced the wild, pulsing "tank-to-table" energy of Noryangjin Fisheries Wholesale Market , picking out live king crabs and tasting fresh sashimi. Today, we are heading just a few minutes down the road into the glittering financial hub of Yeouido to step inside a breathtaking architectural masterpiece. Welcome to The Hyundai Seoul (더현대 서울) ! Opened in 2021, this is the largest department store in Seoul, but calling it a "department store" doesn't do it justice. It is a revolutionary, eco-friendly lifestyle complex designed for the next generation. Breaking the traditional rules of retail (which usually feature no windows and no clocks), The Hyundai Seoul is flooded with natural sunlight, filled with indoor waterfalls, and features a massive floating forest right in the center. Let's find out why this is currently the hottest shopping destination in Korea! 🌿 A Fl...

  Hello, smart shoppers and pop-culture geeks! It’s Bitna. In our last guide, we stood in awe before the majestic kingdom of BTS at the HYBE Headquarters and ate our way through the aesthetic alleys of Yongridan-gil. Today, we are taking a quick 2-minute subway ride or a short walk down the road to enter a massive glass-and-steel fortress that dominates the local skyline. Welcome to the Starfield I’Park Mall (아이파크몰) at Yongsan Station! Spanning across a giant interconnected complex, I’Park Mall is a futuristic shopping paradise. But what makes this place truly special is its incredible story of transformation. In the 1990s and 2000s, Yongsan was famous as Korea's absolute mecca for electronics—a gritty, bustling hub for computer parts and gadgets. Today, it has evolved into an ultra-modern lifestyle, fashion, and subculture destination. Let's find out how to explore this giant indoor wonderland! 🧸 Welcome to Kidult Heaven: The Anime & Character Zone If you love anime, cu...